We are excited to announce a new program being introduced by Solve M.E. and invite our community play an important part in its roll out.
Solve M.E. is on the verge of launching the first of its kind national TV and Radio Public Service Announcement (PSA) campaign about Long Covid entitled “How Long?”. The goal of this campaign is to broaden awareness of Long Covid (ME/CFS and other post-infection diseases), create empathy for those who suffer its devastating impact, and highlight the need for research to better understand it in order to adequately help patients. The campaign will feature :60, :30 and :15 TV and Radio ads in English and in Spanish.
We created this campaign in collaboration with the Entertainment Industry Foundation (EIF), a unique non-profit that leverages the powerful voice of the entertainment industry to develop and enhance programs on the local, national and global level that facilitate positive social change. Through this partnership the campaign is expected to be supported by over $20 million in donated airtime. The EIF has been instrumental in developing and promoting many important healthcare initiatives, such as Stand Up to Cancer.
It is important for those in the ME/CFS and post-infection disease communities to know that while these first ads focus on Long Covid, the “How Long?” campaign will evolve to become an umbrella effort that includes these related diseases. We want “How Long?” to become a battle cry that focuses attention on the urgent need for research into all of these little understood and under-funded illnesses.
Like you, we are dedicated to finding diagnostics, treatments and cures for post-infection diseases like ME/CFS and Long Covid. To that end, we encourage you to amplify the message of this campaign – that there is an urgent need for research now. By posting this PSA on your social media platforms and distributing it within your communities, you can help us make “How Long?” go viral.
To the extent that we can extend the reach of this campaign, we will be helping patients, caregivers, clinicians and researchers in their quest to find answers that can help end the devastating impact of these diseases. Together we can help alleviate the suffering of so many.
If you’d like to add the PSA to your email signature, please copy and paste the language and link below:
Please help this Long Covid public service announcement go viral.
